: : : unitymedia campaign /// 2019 : : :

working on cloud nine

The briefing
Unitymedia was preparing to launch a new business internet package: ultra-fast upload speeds, telephone flat rate included – all at an unbeatable price.
The challenge? How do you communicate tech specs and cost advantage at the same time – in a way that’s emotional, memorable, and made to thrive on social media?

The idea
"Working on cloud nine"
Instead of talking technicalities, we turned performance into a feeling.
Because when your internet is ultra-fast, super stable, and affordable, the only way to describe it is: you’re on Cloud Nine.

The cloud became our stage.
The product – as light as air.
Even the word “upload” got a charming twist: we brought it to life through a drone, gently floating through the sky, delivering digital joy.

The Execution
This emotional hook turned into a fully integrated 360° campaign across digital platforms:

– Online banners & social ads with striking cloud-based visuals
– Facebook ads with clever copy and benefit-focused messaging
– A landing page designed entirely in a “cloud look” to match the campaign aesthetic
– Interactive web elements that literally made uploads float across the screen

Taglines like:
“The only way is upload” and
“Double the speed. Double the business.”
added the perfect mix of tech-savvy confidence and playful tone.

The result
The campaign wasn’t just loved internally – it performed exceptionally well.
Especially on social media, the cloud visuals and drone concept sparked a high level of engagement.

Unitymedia Business successfully positioned itself with a brand image that felt fresh, friendly, and future-forward – exactly what the audience needed to see.

Client: Unitymedia
Agency: Venice Communications
Concept & Art Direction: Ahmed Ghandour
General Manager : Bettina Stockhausen