: : : Jörg Schneider campaign /// 2020 : : : :

Made to measure

The briefing
The challenge: How to communicate convincingly that Jörg Schneider designs gardens, pools and accessories exactly according to customer requirements? In a market full of suppliers, the aim was to develop an idea that stands out - creative, high-quality and to the point.
The aim was to present Jörg Schneider as a tailor-made partner for individual outdoor dreams - from whirlpools to garden paths, from sunbathing areas to furnishings. The campaign should not only stand out visually, but also function strategically scalable across all digital and analogue channels.

The idea
"Made to measure."
The name says it all - and our creative template: with a strong visual double meaning, we staged garden areas and pools like fashion on a tailor's dummy. The highlight: the greenery becomes the fabric, the measuring tape becomes the basis for planning, the accessories become tailor-made furnishings. In this way, the name "Jörg Schneider" became the creative stage for the entire brand world.

Key visuals
Each ad plays with the "tailor-made" idea in its own way:
- Garden design: A perfectly staged path with topiary bushes on a tailor's form.
- Accessories: Lounge furniture and umbrellas as elegant details on the "fabric" of the lawn.
- Pool & garden: The pool becomes part of the fabric - flowing, refreshing, luxurious.
- Whirlpools: With a wood look and water texture, the wellness experience becomes a portable luxury.

The implementation
The campaign was rolled out as a 360° digital measure - from social media visuals and animated web banners to eye-catching DOOH spaces and print ads in trade and lifestyle magazines. A dedicated landing page with an interactive garden planner was also developed to bring the USP "made to measure" to life digitally.

The result
The campaign impressed both the customer and the target group across the board. The idea of "tailoring" not only hit the mark creatively, but also created a strong visual identity with a high recognition value. The website recorded a significant increase in visitor numbers, interactions on social media rose and inquiries for individual garden solutions increased measurably

Client: Jörg Schneider
Agency: neueformen Köln
Concept & Art Direction: Ahmed Ghandour
Copywriter: Gena Leffers
General Manager: Thomas Tronatzky

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