: : : zusammenraus campaign /// 2020 : : :

Together, into the wild – as far as your feet can carry you.

Campaign and branding:

The briefing
ZusammenRaus is more than a brand - it's a way of life.
The founding team came up with a clear vision:
A logo that shows a love of nature. A logo that radiates movement, activity and a love of discovery - and at the same time appears likeable, handmade and genuine.
The challenge: a design that is not loud, but lively. Not perfect, but personal.
The idea
Instead of designing a classic, smooth outdoor logo, we deliberately opted for an illustrated, almost sketchy style - as if it had been created on a hike.
The aim was to create a visual home: A place of lines, colors and emotions that is directly reminiscent of nature.
The key motif: mountains, water, sun and forest - framed in a dynamic shape that looks like a compass.
The lettering is deliberately imperfect - with texture and character. You can feel that this brand is at home outdoors.
The Execution
The logo looks like a modern outdoor badge - with a touch of vintage but a clear message.
The warm orange tones are reminiscent of mountain sunsets, the blue of cold mountain lakes. The semi-circular shape opens outwards - a subtle reference to the motto: get out, experience, share.
On this basis, we developed a flexible visual system - with graphic elements, icons, color codes and font combinations that work on social media, print and merchandise. A construction kit for adventure.
The result
- The feedback was overwhelmingly positive.
- The customer felt emotionally picked up and visually understood.
- The logo quickly became the centerpiece of communication - on
T-shirts, banners, insta-posts and outdoor gear.
- It's not just a sign. It's a promise.

Client: zusammenraus
Agency: neueformen Köln
Copywriter: Gina Leffers
Concept & Art Direction: Ahmed Ghandour