: : : PEUGEOT campaign /// 2020 : : :

Beyond a checkup

The briefing
Peugeot wanted to put the focus on its premium service and show it: A Peugeot check-up is more than just a routine visit to the garage - it's a professional all-round check-up for your car. The aim was to create trust in the service, raise awareness and motivate customers to have their cars serviced regularly.

The idea
"Beyond a checkup" - we treat your car like a doctor treats his patient.
The central metaphor of the campaign: the workshop as a medical practice. With great sensitivity, know-how and an eye for detail. The idea was to present Peugeot technicians as diagnostic professionals who examine the vehicle holistically.

Creative implementation
The visuals speak a clear, minimalist and yet emotionally strong visual language:
- Motif 1: A mechanic holds an "X-ray" of the engine in his hand - professional, technically precise, medical-looking.
- Motif 2: A hand with a medical glove holds the oil dipstick - almost like a needle or a diagnostic tool.
- Key visuals & colors: The clean turquoise in the background is reminiscent of a clinic. The Peugeot silver logo provides the high-quality brand look.

360° measures
The campaign was implemented as a fully comprehensive awareness offensive:
- Out-of-home: large billboards and city lights with striking motifs
- Billboards with special effects: 3D dipstick as an extension beyond the poster
- Print ads in automotive magazines
- POS displays in showrooms and service centers
- Digital measures: Social media assets, website banners and animated story ads

The result
The campaign was very well received both internally and externally. It generated a high level of recognition and positioned the Peugeot service as modern, professional and trustworthy. A strong idea that goes far beyond a simple oil change - "Beyond a checkup".

Client: Peugeot
Agency: Strategies BBDO - Cairo
Creative Director: Sami Samour
Art Direction & Copywriter: Ahmed Ghandour
Managing Director: Mariam Maggar