: : : packaging design /// Packaging with character : : :

When design becomes a taste experience
For me, packaging design is much more than a mere shell - it is the first sensory contact with a product. The story that makes you want more begins as soon as you look at the packaging.
My passion for packaging began at BBDO, where I had the opportunity not only to work with brands, but also to help shape them visually. In particular, my long-standing main client Président gave me the creative stage to develop entire product worlds - from iconic Triangle Cheese designs to vitamin-laden variants and delicate light products whose visual lightness you could almost feel.

But other clients such as Kazami Caviar or projects from the juice and dairy sector also gave me the chance to play with shapes, colors and textures to turn the packaging into a storyteller.

Whether premium, functional or playful - I design packaging with attitude, signature and high recognition value. Always with the aim of not only selling the product, but also the feeling behind it.

Agency: Strategies BBDO - Cairo
3d Mockup: Ahmed Ghandour
Concept & Art Direction: Ahmed Ghandour

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