: : : axa & g2k campaign /// 2020 : : : :

the foundation for innovation

The brief
AXA agency Decker wanted to make a strong statement together with the sustainability company G2K Vision - for green projects with foresight.
The aim was to develop a visually memorable campaign that shows: insurance can do more than protect - it can enable.
The requirement: a visual appearance that communicates both security and a vision for the future - credible, visually strong and differentiating.

The idea
👉 "The foundation stone for innovation"
The idea was as simple as it was powerful:
A brick as a symbol for what is being created.
On top: solar panels - a symbol for progress, sustainability and the future of energy.
Together, this results in a strong key visual that embodies stability and transformation at the same time.
The message: AXA & G2K not only focus on protection, but also on responsible buildings for the future - quite literally.

The implementation
The key visual became the center of a modular communication package - realized with a clear, high-quality look & feel:
- The brick as the carrier of the brand logos, staged with light and shadow
- The solar panels, embedded in grass - nature meets technology
- Color mood in rich blue and sunny light, as a contrast to the earthy stone - bright, positive, trend-setting

A communication route was created to accompany it:
- Social media posts & stories
- Print ads & online banners
- Roll-ups & event materials
- Landing page content for a targeted customer approach

The tone of voice was deliberately clear, appreciative and forward-looking. Headlines such as
"Building today what will be built on tomorrow" or
"Sustainability needs a solid foundation."
supported the visual concept with depth of content.

The result
The campaign was enthusiastically received by AXA and G2K.
The motif became the visual flagship of the partnership - a powerful symbol of responsibility with vision.
A brick that not only supports - but inspires.
An image that has a lasting effect - in people's minds and on the market.

Client: AXA & G2K
Agency: neueformen Köln
Copywriter: Gina Leffers
Concept & Art Direction: Ahmed Ghandour