: : : MOUNTING SYSTEMS campaign /// 2020 : : : :
Firm grip
The briefing
Mounting Systems is an internationally active company for solar mounting systems.
They provide the structure on which the energy transition stands - worldwide, reliably, precisely.
The task: a strong campaign that presents the company not only as a product manufacturer, but also as an enabler of a global movement.
The aim was to combine technical expertise with a clear attitude - modern, visually sophisticated, internationally applicable.
The idea
Our creative guiding principle: "Driven by Purpose. Built to Perform."
Because Mounting Systems does more than just assemble: They create the basis for a sustainable future. We wanted to make this visible - with a campaign that is visually reduced, but charged with content.
The design language and photography pick up on the idea of construction - clear lines, stable surfaces, modular grids. The people behind them are staged as part of a larger whole: Technology meets responsibility.
The implementation
The campaign works with a clear visual bracket:
A reduced color code (blue, grey, white) - serious, technical, future-oriented
Strong headlines that show attitude ("We build the base for tomorrow.")
Photography that combines architecture and energy - with a focus on lines, perspective and expanse. The design system was modularly structured for various applications:
- Corporate presentations & reports
- Trade fair stands and international events
- LinkedIn & digital ads
- Image & recruiting campaigns
The look is global, high-quality and professional - with exactly the clarity that technical B2B customers expect, but with a branding twist that sticks.
The result
The new campaign strengthened the brand across the board:
Mounting Systems presented itself not just as a provider - but as a partner with attitude. The campaign was rolled out internationally and showed how powerful visual communication can be in the technical sector - if it is strategically conceived.
Think globally. Design clearly. Making the future visible.
Client: Mounting Systems
Agency: neueformen Köln
Concept & Art Direction: Ahmed Ghandour
Copywriter: Gena Leffers
Photographer: Saira Kuchalaschwili
General Manager: Thomas Tronatzky
