: : : Active office leitidee /// 2018 : : :
stand as if on forest floor
The brief
Aeris is a pioneer in ergonomic design – a brand known for turning movement into a natural part of working life.
With their new height-adjustable desk system, Active Office, the goal was to create a workspace that not only looks smart, but feels intuitively right.
The task: Develop a campaign that makes this shift in workplace culture visible and tangible – showing that movement doesn’t have to be planned or forced. It can be effortless, fluid, and instinctive.
The idea
“Stand like you’re on forest floor.”
A poetic line that captures the feeling Active Office creates: natural stability, subtle dynamics, and unconscious activation.
Because the ground beneath your feet changes everything – physically and mentally.
This concept made the invisible benefits of the product emotionally felt:
It’s not just “height-adjustable.”
It’s a whole new way of experiencing work.
The Execution
Visually, we brought together nature and technology in a seamless, calming aesthetic:
– Environments inspired by forest floors, dappled light, and organic textures
– Smooth transitions between human, product, and space – everything connected
– Activating, emotionally resonant headlines like:
“Rise like a tree.”
“A desk that thinks – and feels – with you.”
“Movement that takes root.”
A standout moment:
We designed floor stickers textured like forest ground and placed them directly in stores and showrooms.
Shoppers could literally feel the concept under their feet – a tactile experience that brought the idea to life.
The campaign was rolled out across multiple channels: – Digital: Social media, display ads, dedicated landing pages
– Retail/POS: Including the now-famous floor stickers
– B2B: Sales decks, training materials, presentations
– Motion Design: For product videos and website animations
The result
The campaign struck a powerful emotional chord – far beyond the design-savvy crowd.
“Stand like you’re on forest floor” became an emotional anchor for the product – clear, distinctive, and deeply relatable.
The floor sticker concept drew attention, sparked curiosity, and started real conversations.
Feedback from both retailers and customers was overwhelmingly positive – proving that a product designed with care deserves a story told with feeling.
A desk that changes the ground beneath your feet.
A campaign that lets you feel the difference.
Client: Active Office
Agency: Venice Communications
Copywriter: Ahmed Ghandour
Concept & Art Direction: Ahmed Ghandour
3D Floor Sticker
Live Activation
The vision: an office that breathes
We spend 90% of our time indoors. With Aeris Active Office, we are breaking down these walls. Our idea is not just to sell a piece of furniture
, but to bring the foundations of nature back into everyday working life. We are staging the 'forest in the office' as a radical alternative to the sterile working environment.
Immersion: Space as an ecosystem
– Natural symbiosis: The installation shows the seamless integration of organic nature (moss, ferns, hanging plants) into modern architecture.
– Light & atmosphere: By using soft rays of light (Tyndall effect), we simulate a sunrise in the forest, which increases hormonal activation and employee well-being.
– Branding: The Active Office logo is placed as a luminous fixed point on the exposed concrete wall, a symbol of the technological bridge to nature.
