: : : Selinka/Schmitz - CREATIVITY IN PHARMA CONTEXT REVISED: : :

Selinka Schmitz Selinka Schmitz isn’t your typical agency – and pharma isn’t your typical playground for creatives.
That’s exactly why I love the challenge: crafting fresh ideas every single month that not only grab attention but also work within strict regulatory frameworks. Ideas that blend medical relevance with visual sophistication – while staying true to the unique look and feel of the Selinka Schmitz brand.

As a Senior Art Director at Selinka Schmitz, I’m responsible for mastering this creative balancing act. Developing key visuals and concepts that go beyond the expected – both in message and design.

e-Rezept – When a Pill Becomes a Platform
One of my favorite projects was our “e-Rezept” campaign. The idea was simple but powerful: a pill printed with a QR code, turning into a symbol of the new digital prescription era. Scanning the code leads directly to the relevant landing page – a smart, functional, and forward-thinking way to bring the concept of e-health to life.

The design? Clean, precise, and unmistakably pharmaceutical – yet bold. A perfect reflection of the Selinka Schmitz style: clear, structured, premium, and above all, refreshingly different from the usual healthcare communication.

A New Creative Challenge Every Month
What makes my work at Selinka Schmitz truly special is the ongoing creative momentum. Each month, I develop new visuals and concepts for our healthcare magazine – always within the boundaries of our brand DNA, but never without innovation.

I firmly believe that creativity in pharma isn’t just possible – it’s essential. It’s the key to making complex information not only seen and understood, but also truly felt.

Client: Selinka/Schmitz
Agency: Selinka/Schmitz
Copywriter: Sussane Esen
Concept & Art Direction: Ahmed Ghandour