: : : président kalender /// 2007 : : :

A year full of flavor. Handmade.

The briefing
Président - one of Europe's most renowned cheese brands - wanted to develop a special calendar:
An annual companion for retail partners and customers that showcases all the varieties in the range - creatively, charmingly and delightfully.
The challenge: How do you manage to tell an inspiring story about cheese for 12 months - without repeating yourself?

The idea
Our creative guiding principle:
👉 "As if painted. Month by month."
Instead of glossy food photography, we deliberately opted for a hand-drawn, analogue approach.
Each type of cheese was interpreted illustratively - with pencil, color and feeling.
The calendar was printed on textured painting paper so that the handcrafted look and feel is also conveyed haptically.
No generic images. No digital smoothing. Instead: Real lines. Real handwriting. Real character.

The realization
The calendar was created entirely by hand - a real collector's item:
- Each illustration was drawn by hand - with pencil, watercolor and ink
- All numbers and month names were handwritten - for maximum personality
- The printing was done on high-quality artist paper, which makes the texture visible and tangible
- Each month is dedicated to a type of cheese from the range - sometimes playful, sometimes elegant, but always with attention to detail

The color mood is natural and warm - with soft shades and a charming imperfection that gives the project soul.

The result
The calendar was overwhelmingly well received by the customer - as something special that stands out because it slows things down.
Instead of classic advertising material, an artistic approach to the brand was created here that combines enjoyment, appreciation and craftsmanship.
A calendar that is more than just a calendar. A piece of art on cheese paper.

Client: Président
Agency: Strategies BBDO - Cairo
Illustrator: Ahmed Hanno
Concept & Art Direction: Ahmed Ghandour